Sometimes record companies could incline artists who have contract with them to make silly or even ridiculous moves to achieve commercial success. The fine example for this theory could be a case of one English new wave band which released its only record under three different names. The story has begun when a working in London Canadian Michelle McAdorey answered the ad of a guitarist Ian Morse looking for a vocalist to form a proper band. After a few rehearsals the duo recorded a demo tape which was well received by music agents and allow them to get live gigs in some prestigious clubs in London like The Venue or The Marquee under the provisional name Cold Fish. Soon the band has grown to a quartet with two new musicians : Tom Sewell (bass) and Peter Howard (drums) and what was more important, it has secured the recording deal with major label CBS Records. Midge Ure (Ultravox fame) was chosen by that label to produce the first band's single, at least the track designed for its A-side. That single titled "Love Me Today" (CBS - A 2779) was released by the band first in UK in early 1982 under the name Cold Fish but it passed almost unmarked and failed to enter the hit charts. Poor results of this release caused that CBS dropped the band and restrained its support for them. But the band still had been trying to find some success with their only song outside UK and they managed to release "Love Me Today" in two formats as 7inch and 12 inch in Canada under the name Corect Spelling and in Europe under the name SUSHI. Unfortunately, changes of name didn't bring any evident profits for the band and due to lack of them they broke up. Sadly, because I think that "Love Me Today" had got a really big hit potential.